guesting at B2CMarketingInsider

I was delighted when Brian Rice recently invited me to do a guest blog post for his B2C Marketing Insider. (It also allowed me an opportunity to shill Brand Zeitgeist again!)

My guest post is a little different from what is normally posted here. It maintains my belief in strong brand / marketing strategy, but does so in more of a motivational way. Please click over to B2C Marketing Insider and read it.

And for all the new folks clicking through from B2CMarketingInsider, you can browse some of my best posts here. And you can subscribe to the RSS feed here. Welcome!

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