guesting at B2CMarketingInsider

I was delighted when Brian Rice recently invited me to do a guest blog post for his B2C Marketing Insider. (It also allowed me an opportunity to shill Brand Zeitgeist again!)

My guest post is a little different from what is normally posted here. It maintains my belief in strong brand / marketing strategy, but does so in more of a motivational way. Please click over to B2C Marketing Insider and read it.

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And for all the new folks clicking through from B2CMarketingInsider, you can browse some of my best posts here. And you can subscribe to the RSS feed here. Welcome!