A Marketer’s Guide to HIPAA
Resources for Creating Effective and Compliant Marketing
By Kate Borten and Chris Houchens
Health Leaders Media announces the release of the book, A Marketer’s Guide to HIPAA: Resources for Creating Effective and Compliant Marketing.
The book is co-authored by Kate Borten, a HIPAA law expert and speaker from Marblehead, Massachusetts and by Chris Houchens, a marketing writer and speaker from Smiths Grove, Kentucky.
Congress passed the Health Insurance Portability and Accountability Act (HIPAA) in 1996, with different sections becoming active in the early part of the 21st century. Among other things, the Act regulates how healthcare providers utilize the protected health information of patients.
Borten’s and Houchens’ book is a one-of-a-kind resource for healthcare marketers. The book gives a basic breakdown of the parts of HIPAA that are pertinent to healthcare marketers. The authors provide a breakdown of what HIPAA permits, and the conditions it imposes for using patient information in marketing initiatives. The book is written in practical, easy-to-understand language and includes lots of “real world” scenarios.