From the moment the power went out in the Superdome and Oreo pulled off the social media coup of the
Super Bowl Big Game, I knew there would be ad nauseum analysis of it. (pun intended)
And sure enough, over the past two days, it seems that’s all the monday morning advertising quarterbacks can talk about.
While I salute the on-your-feet fast thinking of the Oreo team, I don’t buy it. (Literally. I don’t buy Oreos.) As with all social media flameup darlings that are latched onto by the social media gurus, one essential question is always missed.
Did it sell more cookies?
If it didn’t, it was a marketing failure.
On the flip side of the Oreo phenomenon, everyone (me too) hated the GoDaddy commercials (as always). But GoDaddy had the biggest sales day in the history of the company on the Monday after the Super Bowl.
As I’ve said before, elitist marketing thinking never works with the masses.