Good stuff (as always) in a few paragraphs from James Lileks about how a regular shopper in a grocery store has a better grasp on consumer behavior than someone with a doctorate in Marketing.
It’s a good point.
I love to travel and one of my stops (especially in a foreign country) is always a grocery store even if I don’t need provisions. It’s one of the best gauges of the culture of the area.
Doing is better for learning than learning is for learning.