My Jr. High Health teacher used to repeat a quote to me….depending on the exact wording or the source, either Abraham Lincoln or Samuel Johnson once said… “Better to remain silent and be thought a fool than to speak out and remove all doubt.”
The chief culprits who break this rule are TV weathermen during the summer.
For example, the weather forecast for here in Kentucky is sunny and hot today…muggy tonight…more of the same tomorrow.
I already know that. I’ve lived here all my life. I realize it will be hot and muggy from now until the end of August. Why devote 6 or 7 minutes during an evening newscast to tell me that? If rain is coming in, that’s news. Come on and tell me about it.
But night after night, the goofy rotund weatherman comes on and tries to stretch that one sentence of “sunny and hot today…muggy tonight…more of the same tomorrow” into 6 or 7 minutes of filler. There are old jokes between the anchorperson and the weatherperson about how hot it is, the golf game will be hot, etc….Why?
There are a few obvious reasons. The ad space for the weather slot has been sold and obligations need to be kept. The weatherman needs to have a purpose and a job. But mostly, he comes on and wastes several minutes of my life each day. This time could be used to tell me about a real cause or problem in the community that needs to be addressed…but instead it’s sunny and hot today…muggy tonight…more of the same tomorrow.
Hey, isn’t this a marketing blog? Ah…yes.
How are you wasting your customers’ time telling them things they already know…that are painfully obvious? What could you bring to their attention that they haven’t thought of? They’re tuned into your message…make sure it’s a good one.
tags:: marketing, media, rants, misc