So I’m working with a web designer on a project for a client and I notice there are several glitches on the website when I view it in my browser.
The web designer emails –
“Yes. I’m building and optimizing for “Elite Tech Browser” and I’ll work out the glitches/bugs for the “Browser of the Masses” when I’m finished”
I respond –
“I’ve looked at the webstats of the client’s current site and over 70% of their visitors are using “Browser of the Masses” and over 40% of those people are using an older version of “Browser of the Masses”. While I’m a big fan of “Elite Tech Browser” and use it myself, we need to build and optimize the site for “Browser of the Masses”.
Web Designer comes back with –
“I’ll build it correctly first for “Elite Tech Browser” and then go back to correct the mistakes.” (emphasis added)
So many times we are hung up on what the market is supposed to do and how people are supposed to act. And we produce products and develop marketing to match those expectations.
That’s a good way to fail.
There are lots of start-up businesses that don’t make it past the first year. Some of that is because they failed to think about marketing early enough. But many of them go out of business because they think that their customers are just like them. And they try to sell what they think the masses need – rather than what the masses want.
I’ve always been on the fence about the old “customer is always right” mantra because in my experience I have found that the customer is wrong quite a bit.
But they do pay the bills. Do what they want and make it easy for them. Don’t try to herd the cattle. Pave the cowpaths.
And don’t be elitist with your marketing and your customer base.
Yes. They’re using an inferior browser. They’re shopping at big box stores. They buy crap to eat.
So build your website so it’s at least functional in a crappy browser on dial-up, stock your stuff at Wally-World, and put out a plate of Slim Jims and Twinkies.
And never think – “S’ils n’ont plus de pain, qu’ils mangent de la brioche.”
You’ll never get a-head that way.