Monthly Archives: August 2007

how to keep people from using your site

password - chris houchens marketing keynote speaker
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*clicks away from the site

Wait! Come ba…

guerrillas peeing in the ocean

Normally, I’m a cynic when it comes to the concept of guerrilla marketing. There are several reasons:
–As with most marketing platforms, it’s misunderstood. People call some things guerrilla marketing that really aren’t.
–Some guerrilla marketing tactics should be part of a core marketing strategy anyway.
–Many businesses performing guerrilla marketing are thinking too much about the low-budget part rather than how it could be effective
–Too many times in addition to low/no budget :: there’s low/no creativity
–There’s typically no objective at the start :: or tracking at the end
–But the big reason that I’ve always been mistrustful of guerillas is that is seems like you’re urinating in the ocean. Sure, you’re doing something. But is it enough to make a difference?

So as I’m walking around a college campus today putting up flyers, two things keep ringing through my head:
1) Is this really going to be enough to make an impact?
2) People look at you weird when you’re packing an old school Swingline stapler around on a college campus.

Playing House

For many people who are starting a business, the first step of planning involves a call or online order to Lands End for the embroidered shirts.

Their next step is spending gi-normous amounts of cash with lawyers, branding consultants, and setting up accounting systems that have no cash in them.

Sure, you need legal, accounting, and marketing support when you’re in business.

But when are you “in business”?

Easy. It happens when someone gives you money.

Everything else up to that point is just playing house.

Marketing a Start-up
No Go Logo

Reflections on Barcamp Nashville

After taking some time to absorb the experience and decompress, here are a few scattered thoughts on Barcamp Nashville.

There’s been a healthy discussion going on (like here and here) about how it wasn’t a “real barcamp”. While I tend to agree that it wasn’t necessarily an “unconference”, it was a pretty good conference. I benefited from most speakers and most of the conversations. There were times I wished the speaker had been given more than 20 minutes. (There were also times I wished they had been given only 10)

The entire day had the trappings of a Nashville entertainment event right down to the venue. Each city’s barcamp needs to have its own flavor. And there was an unmistakable Nash-Vegas flavor at this one.

As several have said, it was a good first step for Nashville. Sure, it wasn’t the freeform open source event that some had expected. But are most people ready for that? While you can argue the point of the wisdom of crowds philosophy that all of us are smarter than one of us — you have to remember the mob mentality of all of us are dumber than one of us. People are comfortable with the “powerpont-a-rama” delivery from a high stage and a spotlight. Since I make a decent buck by doing just that, I (and many others) liked the day.

I was a bit leery about being the first speaker since I was used to the normal one-to-many delivery and I wasn’t sure if the crowd was expecting the freeform style or not. But I’m glad the organizers had me kick it off. There was a good crowd and everyone was receptive. There’s been some good talk in the b-sphere about my presentation. I appreciate all the comments.

I do wish that I had been able to roam a bit more while speaking. Normally when I speak, I like to walk around and get down with the audience. The stage setup with the screen, corded mic, and R2 made it impossible to do so. I felt a bit tied to the podium. It’s one of the few times I’ve delivered an entire talk standing behind a lectern.

Another suggestion for the future — since everyone was twittering, that would have been the best way for people to ask questions/discuss at the end of each presentation instead of the awkward floating mic setup. The presenters could just glance at the questions at the end and answer them.

And two quick final observations —
–Even though there were lots of people there who are on the cutting edge much more than I am, I think I introduced many people to a new web app (Slideshare)!

–Reading through other’s posts on barcamp, I notice this alot — “I really enjoyed meeting Blogger X andBlogger Y for real and in-person instead of just having an online relationship.” It just goes to show that for all the progress and connectivity of “web 2.0” — people still want a personal connection.

Tedchnorati: BarcampNashville

Barcamp Nashville

Barcamp Nashville has been interesting…..with neat speakers, great people, and a warm room (in more ways than one).

I had planned to liveblog while I was here, but I’ve had some wi-fi trouble. 60 has been posting and the twitter page offers a good snapshot.

Update: Gavin fucntioned as somwhat of the nashville barcamp scribe and said some nice things about me and Mitch Joel.

My photos (and everyone else’s) can now be found using the flickr barcampnashville tag.

I’ve had several people come up and tell me they enjoyed my presentation. For anyone who wants to see them, my slides are at:

Technorati tag:

Thank You Thank You Very Much

Today is Elvis’ death day.

When I was in college, I and a friend accidentally wound up in Memphis on Aug 16. It’s very interesting. Lots of interesting people. Lots of corny stuff. Everything at the Graceland complex is exactly what you would imagine it would be.

And if you say the name Elvis to almost anyone, they will know what you’re talking about.

That’s a powerful brand

However, Elvis stopped “managing” the brand 30 years ago.

It’s a good example of what a brand really is. A brand is created by the people that use it.

Did Elvis (or Colonel Tom) ever want the brand to be associated with cheesy impersonators or peanut butter banana sandwiches?

Probably not.

Would they be happy that the brand is still alive, massively strong, and generating money?

Maybe you should do with your brand what Elvis did with his. Let the people have it.