One of the 5 or so books that are in my head ready to be written is about the marketing power of Oprah.
It’s tentatively titled “The Oprah Effect” and it would look at the products/services/people that she has “touched”. The book would examine the marketing impact these things (both in her own empire and the things she endorses) have picked up from her and how businesses could achieve the Oprah effect without Oprah.
(Aside: It’s the one book in my head that I won’t write without a good publisher behind me. So if you’re a good publisher or know one — it’s chris AT shotgunconcepts dot com)
Anyway — because of the potential of the book, I monitor what’s going on with the “O” probably more than is healthy for a 30-something male.
Here’s something that I’ve noticed in the past couple of weeks. Oprah has supposedly participated in a 21 day cleanse where you purge caffeine, sugar, alcohol, gluten and animal products from your diet. She has endorsed it through her media channels and even blogged (I think with a ghostblogger) while she did it.
Ah. The blog. While Oprah is the queen of traditional media, she is not the queen of new media. I think Heather is. (Dooce currently has over 9200 comments on one post. She’s running a contest, but still.)
Heather started the cleanse at Oprah’s beckoning and she and her friend got sick because of the cleanse. (Apparently, your body needs toxins. Pass the nacho cheese, please.)
So you have the world’s most powerful woman endorsing something that the world’s most powerful female blogger got deathly ill doing. Who will win? Traditional or new media?