I totally agree with Jetpacks. This is a great spot.
Actually, it rises to the level of a case study of how to use creative advertising that actually shows the benefit of the product. Without ever having to shove the message down your throat, you immediately understand and agree with the message.
Of course, the problem is that you realize on the subconscious level that the commerical is a complete lie. The product they’re selling doesn’t really exist.
- I can walk out my doorway, get in the car, and drive anywhere easily and cheaply (even with rough gas prices).
- I can drive 90 minutes north or south and be at an international airport.
- But to catch the closest passenger train, I would have to drive four hours on horrible roads in order to catch the City of New Orleans at 2 o’clock in the morning.
It’s all Ike’s fault. I’ve often said we should have poured the Interstate money into cost effective mass transit like trains. It would have stopped urban sprawl and maybe we wouldn’t have paved over half the country with zombie interstates. As Charles Karalt once said, “Thanks to the interstate highway system, it is now possible to travel from coast to coast without seeing anything”