Monthly Archives: February 2014

read your veggies

After many late nights of eating ramen noodles, rolling my eyes at a publisher’s style guides, and general frustration with the book retail system while publishing Brand Zeitgeist, I swore I would never write another book.

I have written another book. And to borrow the line from Monty Python, it’s something completely different. It’s not about marketing. It’s not about business. It’s not about media.

It’s about vegetable gardening.

Back up. How did we get here?

I’ve been aware for a few years of the Kindle Direct Publishing (KDP) program at Amazon. Even though it’s platform exclusive, it’s an egalitarian idea that puts content creators closer to book consumers in the same disruptive fashion we’ve seen in things like music and media publishing. It eliminates many of the frustrations and problems with traditional, self, or POD publishing.

I had a few ideas of short e-books for marketing topics I wanted to publish in the Amazon program. Before putting a massive amount of work into those projects, I wanted a guinea pig project to learn more about the program firsthand and just for fun.

I also needed to step away from writing about marketing for a bit. As I’ve said before, I’ve exhausted my commentary on traditional marketing and there‘s too much being said about digital.

I had written a column for a local alt-monthly newspaper for a few months about vegetable gardening. I used those columns as a nucleus and wrote an e-book around them.

Kentucky Dirt - A practical guide to vegetable gardeningThat short e-book (about 6500 words) is now available on Amazon as “Kentucky Dirt: A practical guide to vegetable gardening”. The book takes you through a year in the garden with tips and common sense advice on how to grow a garden and why the effort is worth it.

It’s written in a very laid-back first-person style. It’s like Lewis Grizzard, P. Allen Smith, and Justin Wilson got together and wrote something. Kentucky Dirt offers an eclectic mix of folksy humor, recipes, and stories.

It is available exclusively through the Amazon Kindle platform. The download is priced at 99 cents. The book has also been accepted into the Amazon KDP Select program which means, among other things, that Amazon Prime members can borrow the book for free from the Kindle Owners’ Lending Library.

So won’t you buy a copy? It’s only 99 cents!