Monthly Archives: September 2010

marketing by committee part duex

A few days ago, I was participating in #b2bchat on Twitter. We were discussing corporate blogs and steveology tweeted:

I think ghost blogging can be okay if it is the CEO’s ideas on the page, but ghost tweeting is just stupid.

I responded that “Tweeting by committee is also stupid” which brought a flurry of retweets.

It’s something that I’ve always thought. One of the most popular and trafficked posts I’ve ever written was “marketing by committee“ It struck a chord with many of my readers in the fledgling days of this blog.

It’s always been an issue with marketers. Old school marketing was (is) micromanaged and overthought. We’re seeing the same thing with new platforms.

Engage the team to help build the master marketing game plan. Then let go. Empower your marketing and social media staffs to make the right decisions and let them do it.