Tag Archives: seth godin

some people need to be snowglobed, bro

It’s rare that I don’t accept everything that Seth Godin posts as marketing gospel. But the more I think about it, the more I believe that his recent post about a TSA snowglobe sign is a bit off-the-mark.

I don’t know which airport he took the picture of the sign, but I think in certain high tourist density airports (MCO, LAS, JFK, LGA, IAD, DCA, etc) in the main tourist season, it makes perfect sense.

I’ve always found that signs (even the stupid ones) are put up after too many people (even the stupid ones) make the same mistake. The TSA probably has a snow globe problem with tourists (who for the most part are infrequent travelers).

I would venture while thinking about avoiding carry-on liquids, the snow globe souvenir doesn’t cross many minds as the hotel room is frantically being packed. The angry blog post in an alternate reality might read:

This week, I visited {Tourist Attraction} with my family. Coming home, we had packed my daughter’s snow globe souvenir in my carry-on so it wouldn’t get broken by the baggage handlers. Imagine my surprise after we check our luggage, the TSA employee said we couldn’t take it through in our carry-on. I guess I know it does, but who thinks about the liquid inside snow globes? We had to trash it right there at the checkpoint so we could catch our plane. She was heartbroken. How much effort would it take for a simple sign to alert people?

I’ve never experienced heartbreak at security after having to throw away my princess snow globe. But I bet it happens. (I did almost lose a pocketknife once, even though I knew the rules.)

Just because you’re not in the bulls eye target for the message — doesn’t mean the message is not needed.

not a gathering of Cleveland Indian fans

I’m such an insider.

I got a book in a purple milk carton a few years ago and now I’m in the Tribe. I’m in the second group of Seth’s book buying Tribe.

My conspiracy theory is that we’re all in a social networking experiment that can be tracked from the start to see how it evolves.

Thus far, it seems to be a pretty typical Ning community. In the few minutes I’ve spent on the site, I have connected with the maestro here in town and a book reviewer in Atlanta.

If your’re in the trIIIbe as well and want to connect, I’m here:
http://www.triiibes.com/profile/ChrisHouchens

Changes in Hitland

The buzz is always about how TV and print are changing with…or are threatened by the new digital world. You hardly ever hear anything about radio dealing with the new realities.

Maybe that’s because some have already written radio’s obit and just don’t worry about it anymore.

But some still figure that radio will always be there in some form. It’s an old argument. TV didn’t kill radio. FM didn’t kill AM. Portable media didn’t kill radio. Each time, radio has adapted and pulled through the threat. But it’s different this time. This time, the radio stations are going to kill radio.

If you’re a long time reader of this blog, you know that I am an “old” radio guy. I was regularly bathed in RF radiation for about 15 years. And once you’ve been in radio, the passion never really leaves you. In fact, on 4 separate occasions in my short life, I have been “this close” to purchasing a radio station (and in one case, I actually had the capital-in-hand to do it!) My love for the medium is one reason I’m disheartened by the course that it seems to be taking.

A great discussion about the way radio is going to have to cope comes from one of my favorite radio “thinkers”, Mark Ramsey. He recently did an interview with Seth Godin (about Seth’s new book, natch) that talked about the future of radio and the dangerous ledge on which it currently stands.

If the technology develops, I say Seth’s “Scenario A” will change not only radio, but everything. However, I agree that “Scenario D” is likely to be the one to emerge.

My favorite quote from the interview is:

Well, if radio is about the “how do I leverage my FCC license” business, you’re in trouble. But if instead you say, “how do I deliver multimedia to local users wherever they are”, then you win.

This is something that all media should take to heart. The current mindset of most media is like Pizza Hut worrying about the delivery guy’s car instead of the pizza. It’s not about the delivery method. It’s all about the content.

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UPDATE:: And even if you think they are a monopolistic gorilla, apparently Clear Channel is getting the message

Reading Along with Powerpoint

When I speak, there are always several variants of the following comment on the evaluation/feedback forms…

“would have liked handouts of your slides”

If you just want to sit and read my slides, I’ll e-mail them to you. That way, neither one of us will have to leave home. I will NEVER handout copies of the Powerpoint during one of my presentations. If I’m doing my job correctly, the slides should make no sense to you without my accompanying speech.

I do provide handouts. I always provide a broad outline of the presentation so participants can follow along, know where we are, and take notes. I really like to give handouts of “bonus material”…extra info/tools that are related to the topic that folks can take home and use.

The sad thing is that people have started to accept bad Powerpoint as “the way it’s supposed to be”. I may have to start giving a Powerpoint slide disclaimer prior to speaking.

LINKS::
Seth Godin’s “Really Bad Powerpoint” e-book
Presentation Zen is a great blog about presentations
Powerpoint post from Guy Kawasaki

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Squidoo and You

I feel so much a part of the “in-crowd”. I got to be in the “private beta” for Seth Godin’s new project, Squidoo. Squidoo went to public beta yesterday…so now we can talk about it.

Squidoo (and the many copycats that will pop up) is one of the next steps in the Web 2.0 changeover. It’s a wonderful way for humans to organize the web through the use of “lenses”.

I only worked on one lens while the project was in closed beta…the topic in which I am the world’s foremost authority…me…
http://www.squidoo.com/chrishouchens

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Free Stuff

When I do a marketing keynote, I always give a list of resources for further study/information. Invariably, the list always include numerous items from Seth Godin. Seth is sharp. 99.999% of his stuff is right on the mark (that’s better than Ivory soap).

Seth has posted two free e-books about e-marketing that you can download.
Knock Knock deals with how to build a winning website.
Who’s There focuses on the new world of the blogosphere.

And just for fun…
Knock Knock…
Who’s There?
Control Freak…Now you say “Control Freak Who?”

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North!

While preparing a presentation a few days ago, I came across a quote that was a perfect fit for a book I recently read. Seth Godin’s “All Marketers are Liars” deals with marketers telling stories that consumers want to believe. I passed the quote onto Seth and he was nice enough to mention the Shotgun Marketing BLOG on his blog….

I don’t know why a Arctic explorer was tuned into marketing in the 60s, but he makes a good point…

“What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.” – Vilhjalmur Stefansson, “Discovery”, 1964

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