Tag Archives: got milk

Got Tired Worn Out Ad Ideas?

While driving through town today, I saw a sign with the phrase “Got Avon?”. These are everywhere. There’s a local windshield repair place who’s advertising cornerstone is “Got Broke?”…which doesn’t even make grammatical sense.

The “Got Milk?” ad campaign started in 1994. Lots of small and medium sized businesses have copied and adapted this “hot ad phrase” for use in their own marketing. The first couple of copycats who used it MAYBE could have been called clever. However, now even though the milk board still uses the “got milk” phrase…if you’re using “got whatever” in an ad…it’s just sad. You might as well be using the Macarena in your ads.

Stop. Please stop. You’re hurting the children.

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