Lots of people are hating Bing just because it’s from MSFT. I think you can find lots of other reasons to hate it including that Bing can’t seem to find things that are on the Internet — which is the first thing I look for in a search engine.
I really hate this line from their introductory page:
We sincerely hope that the next time you need to make an important decision, you’ll Bing and decide.
Oh snap, Google! See how they’ve verbed themselves!? What a fabulous marketing tactic for any company:
–Don’t treet my email address.
–Make me a canon of this document.
–Just stick a Curad on it.
I also dislike their look. They apparently decided to be everything that Google is not. Google’s page is clean with lots of white space. Bing looks cluttered with a background that is remnicent of a “ahem” PC desktop background.
But the big basic problem is that they’ve just slapped a new look on a pre-existing bad product. Live Search wasn’t good. “Rebranding” by slapping a new name on something is never the answer.
And what about that name? Among many other meanings, Bing means “disease” in Chinese. Nice. It’s callled research, boys. You could have googled it and found out.
I have not commented on the un-coolness of the Cuil rollout because everyone else already has. But as more time passes and the fiasco grows bigger, I might as well throw my two cents in as well.
My first beef is the name. It’s hard enough to communicate simple web addresses. You don’t need the handicap of freaky pronunciations and spellings. And as a colleague pointed out to me, you’d better not have a typo when typing it in or you find yourself in a NSFW environment. Of course, if you can’t type it in directly, you could google it.
When I first saw the press on it, I went to the page to try it out and it was AWOL. As the recent Firefox blowup showed, it’s best not to have a timed event online when everyone shows up at once. This is old media thinking. If you’re having a grand opening for your store on Main Street, you hire the clown, the radio remote broadcast, and the chamber ribbon cutting for 2pm. In an online opening, it doesn’t matter if a guy in his underwear shows up at 3 in the morning.
And finally, the biggest problem is that most of the time Cuil doesn’t work and when it does it’s not as good as Google. Simple queries that should bring back alot have zero results. The queries that do have results are hard to sort through. The columned format stinks.
I’m no super smart former Google employee, but it might have been good to test all this out before a big rollout. As the inventor of the Opti Grab will tell you, it’s best to test products before you take them to market. (even on prisoners)
I’ll tell you exactly why “advertisers are simply bidding on and buying fewer keywords” to make the number of ad clicks fall in January for Google and Yahoo. It’s because they’re sticking it to their advertisers (or at least Google is).
I became an AdWords advertiser about two years ago. At the time, I could have my marketing speaker keywords appear fairly cheaply (some for about a penny). Ever since then, the amount of blood money I have to put up has steadily increased. It’s now to the point that I can’t realistically use AdWords as a part of my online marketing budget. I’m not paying double digit rates for a keyword click that is useless 9 times out of 10.
Last month, instead of AdWords I tried Google Print Ads and found relative success with ads printed on dead trees even though the majority of my business comes through online. That shouldn’t be the case with Google. Google ads should be one of the most cost effective ways to reach people online. They used to be. But not anymore.
Perhaps Sergey and Larry will realize the error of running up prices before they run off the rest of their other advertisers with deeper pockets than mine.
Do one thing and do it well.
It works great for plucky start-ups and companies old enough to know it’s the only way.
It’s the companies in the middle that start reaching for everything and abandoning the core product/service that brought them to the top.
Brand fanatics call this “brand extention”. Brand extention only works to the point that you’re still in the business you started with. Once Taco Bell puts anything on a bun (and they have in the past), it won’t work. Pizza Hut can only truly get away with things involving crust, sauce, and cheese.
Two items in the news…
Walmart is going “upscale“.
Google is putting out a new product about every two weeks.
tags :: marketing branding news