You’d think this was a problem (read: mistake) that only very small businesses would have…but I’m seeing it more and more with larger companies.
Unless you know typography and design, you shouldn’t be designing your own logo.
I saw a large medical practice today with a logo that was WordArt.
If you’re designing a flyer for a yard sale..WordArt is OK.
If you’re designing a logo for a multi-million dollar medical practice that’s trying to create a feeling of professionalism…not so good.
As desktop publishing, copiers, and on-demand printing become more available and more affordable. it doesn’t necessarily mean you should do your own stuff.
UPDATE: More things to keep in mind when working with a logo.