Tag Archives: customer service

taco bell routine republic goes up against mcdonalds

This “Routine Republic” ad campaign by Deutsch for Taco Bell is amazing. Ad types love it because they love dystopian ads reminiscent of the ad they all worship. But the Taco Bell ad actually works too. It takes the value propositions of Taco Bell’s breakfast menu against McDonalds and hits the nail on the head. It’s not subtle or hard to get.

Too bad my local Taco Bell doesn’t open until 7am and the clown dictator lets me in the door as early as 5:30a. I’ve stood outside the door at 7:05am at Taco Bell while the employees inside stared at me.

I guess the ad campaign is a waste if customers can’t get inside to buy.

I’ve said it time and time again. Operations, logistics, and customer service have a bigger impact (positive or negative) on branding and marketing than most ad campaigns do.

It is a good ad though. Reminds me of 1984.

living by the sword

A little over two years ago, Morton’s steakhouse pulled off a promotional stunt that generated tons of publicity by meeting a rabid Morton’s fan (who is also a social media celebrity) at the airport with a steak dinner after he tweeted he was hungry. It was talked about on social media for weeks and the story got picked up by national traditional media outlets.

This past weekend, the Morton’s in Nashville threw a cancer patient out of the restaurant for wearing a cap to cover his hair loss from chemotherapy. They are getting destroyed across all social media platforms and are in major crisis management control mode.

If you live by the sword, you’ll die by the sword.

I’ve said several times that the underlying key to social media success is simple. Invest less in the social media message and invest more in your people who are on the ground providing customer service. Customers will post both the good and the bad experiences they have. (TIP: You want the good to outnumber the bad.)

tainted

I’m seeing it happen more and more.

As the cashier hands me a receipt, she draws a circle on it and says, “Please visit this link and take the online survey about your experience. Please make sure to give me all 5s.”

I was staying in a hotel in Cincinnati the other night (in the “quiet zone”). On the desk in the room, there was a high quality printed piece that had instructions on how to complete the e-mail survey I would receive from the corporate parent of the hotel. The manager had written on these instructions to “give the hotel all 10s or your response won’t count”.

And I could go on with real-life examples as I’m sure you could as well.

This is either dumb or crooked or both.

Why even conduct the customer response if you or your employees are tainting the results? Customer surveys are shaky enough without meddling interference.

If you’re doing it to avoid hearing bad feedback, then grow a thicker skin before you run yourself out of business.

If your employees are scared of how you treat them because of surveys, try having them improve actual customer service instead of numbers on a spreadsheet.

By the way, these attempts to influence the election could backfire.

united loses daughters

Forget guitars. Dave Carroll should write a song called United loses 10-year-old girls. Apparently, United didn’t learn anything from the United Breaks Guitars fiasco.

While that story is deeply disturbing, Peter Shankman makes a good point. Your employees have to care to provide decent (or even minimally acceptable) customer service:

Customer service has to start at caring. No matter what employee of the company is approached first, that employee has to be trained to care. Because if the first person doesn’t care, the company doesn’t care.

How do you train someone to care? How do you instill empathy on the assembly line? I don’t think you can. It has to be central in the company culture and you have to beware of it in the hiring process. United and the other airlines will never have it.

autopilot

According to the press release from American Airlines, their customers should see “no change in service” related to their bankruptcy filing today.

That’s a shame.

Might be a good time to start delivering better service so they don’t have to file for bankruptcy in the future.

Most airlines are living in customer service bankruptcy.

(From the archives: My favorite post about American Airlines – Eliminating the last olive)

the cart and the horse

We’re now on the other side of the curve. If your organization doesn’t already have a toe in the social media waters, you’re late to the game.

But just as “everybody” threw up an online brochure and said they had a website a few years ago, most businesses are just on a social media land grab without a real strategy on how to make it win.

Just because you have a Facebook page and a Twitter handle, it doesn’t mean you’re doing social media marketing.

True social media marketing success will not directly come just from creating your social media channels. Success will come from your customers and fans creating / spreading messages about the customer experience you provided.

If you get the cart before the horse and establish a social media marketing campaign before you are providing a customer experience that you want people to talk about, you may be putting bullets in the gun that kills you. Don’t help create your social media disaster.

Get your customer service house in order, establish the platforms, provide the marketing talking points, and your social media marketing success will happen on its own.

A positive customer experience is the true key to spreading your message in social media. (and offline IRL too)

the part of marketing that marketing people forget

Starbucks hopped on the Foursquare marketing train early and came out with a great promotion. But Starbucks’ bold move flopped.

Why did they fail? The answer is simple. They forgot (or failed) to communicate their marketing plan with a very important group in the marketing experience — their employees. (It’s the same reason I get stiffed on free syrups when I use my Starbucks card.)

You can spend gobs of money, time, and attention on marketing to get people in the door — but the promises you’ve made with your marketing have to happen when those people come through the door.

Most of your brand is NOT built through advertising, PR, or any marketing message. The brand is mostly built through mundane daily customer experiences. It’s not sexy, but it’s true.

And the customer experience is almost totally controlled by the operational side of the business. If the marketers need/want to build a brand, they need to share their vision and brand strategy with the parts of the company who actually interact with customers.

This is true all the way from the master overall marketing strategy down to individual marketing initiatives. It’s important on all levels, but it becomes even more important when you’re using new and emerging marketing platforms like Foursquare or other forms of digital media. Innovators and Early Adopters are important groups. You want to make sure that employees are delivering superior customer experiences to people who will heavily influence WOM.

For example — The other day, a local sandwich shop tweeted that I could get 10% off if I mentioned Twitter when I ordered. I went there for lunch and mentioned it to the cashier who didn’t even know what Twitter was.

It comes down to the fact if you’re delivering messages to potential markets, you need to share the content of those messages with ALL the people in your organization. They are the ones who will make it work.