Normally, I’m a cynic when it comes to the concept of guerrilla marketing. There are several reasons:
–As with most marketing platforms, it’s misunderstood. People call some things guerrilla marketing that really aren’t.
–Some guerrilla marketing tactics should be part of a core marketing strategy anyway.
–Many businesses performing guerrilla marketing are thinking too much about the low-budget part rather than how it could be effective
–Too many times in addition to low/no budget :: there’s low/no creativity
–There’s typically no objective at the start :: or tracking at the end
–But the big reason that I’ve always been mistrustful of guerillas is that is seems like you’re urinating in the ocean. Sure, you’re doing something. But is it enough to make a difference?
So as I’m walking around a college campus today putting up flyers, two things keep ringing through my head:
1) Is this really going to be enough to make an impact?
2) People look at you weird when you’re packing an old school Swingline stapler around on a college campus.