Tag Archives: adfed

branding in the carolinas

I rarely post about specific speaking engagements because they’re typically closed corporate events, but I wanted to alert you to two open-to-the-public events coming up in South Carolina later this month.

I will be doing the evening keynote at the AdFed in Greenville, SC on January 17.

Then I’ll head down I-26 to speak to the AAF of the Midlands luncheon in Columbia, SC the next day on the 18th.

If you’re anywhere in western South Carolina (or southern North Carolina), make plans to come to one of these events. Click the links above to find the specifics for each event.

I’ll be talking to both groups about branding … from what a real brand is (and is not) to developing a brand strategy that works with my three essential elements of any marketing strategy. I’ll have a few copies of ‘Brand Zeitgeist‘ for sale, but I’ll also be happy to sign any copies that people want to bring in. (Actually, you’ll probably find them cheaper on Amazon anyway.)

And if your group or business needs a corporate business speaker in 2012, I’d love to speak to your group. Please visit shotgunconcepts.com/speaker to find out more.

baton rouge branding

Thanks again to the great people at the Baton Rouge Ad Fed for having me in as their March speaker. As promised, here are the the slides from my presentation.

speaking south

A few notes on upcoming speaking events:

  • (near) Birmingham, AL — On Fri Nov 14, I’ll be talking healthcare B2B marketing at the annual national meeting of the Contact Lens Manufacturers Association.
    (more info and registration)
  • Baton Rouge, LA — I will be doing my presentation, “Selling the Image: Developing a Winning Brand Strategy,” for the Advertising Federation of Baton Rouge on Fri Mar 6
    (more info)

As always, if you need a marketing speaker to deliver an entertaining and engaging presentation on branding, media, healthcare marketing, sales, or any of the other marketing topics I cover, then please contact me.

wanna see me?

A brief blogging pit stop to announce some public events I’ll be speaking at in the next few months.

April 11 (Chicago) — Inland Press Interactive Media Seminars
A big day for newspapers with lots of discussion on multimedia in journalism and what newspapers need to be doing on the web. I will be doing a session at 1030am about newspaper blogs.
(More info) (Register)

May 7 (Chicago) — Inland Press Small Newspaper Workshops
Smaller circulation newspapers need to be online too. I’ll be doing a session at 1:15 that will focus on using video, audio, rich media, and social networking to grow a newspaper site.
(Info) (Register)

May 30 (Las Vegas) — World Tea Expo
I think one of the nicest compliments I get is being asked back to an event. And this one is a great one to go back to. If you missed my marketing spiel at the World Tea Expo in Atlanta last year, please try to make it to my session in Las Vegas this year. I will be talking about Winning Brand Strategies. While I will focus on the beverage industry, any industry can apply the branding principles I will be talking about.
(Get info) (Register)

June 7 (Atlanta) — American Advertising Federation National Conference
I’m actually doing a private daylong session for the Executive Directors prior to the conference, but I will be floating around the AAF meeting. I’d love to meet you if you’re there.
(Details)

I will be off the speaking market from mid-July to mid-August, but I have a few tentatitve bookings for this fall and next year. I will post the open public ones when they are confirmed.

As always, if you would like to bring me in for a conference or a private corporate event, I’d love to work with you. Click here for possible topics, video demo, testimonials, and more.

the great hoosier nonprofit tour

If you’re involved in the management of a non-profit organization, you’ll want to make plans to attend one of these events in January.

I will be presenting my keynote entitled — Selling Good Works : Fundamentals of Marketing a Non-Profit Organization on two consecutive days in Northern and East Central Indiana.

On Thursday, Jan 10, I will be presenting it to the Advertising Federation of Fort Wayne. And then the next day on Jan 11, I will be presenting the same program for the Muncie AdFed of East Central Indiana.

My non-profit marketing presentation addresses the unique marketing opportunities and challenges faced by charities, public service agencies, and other types of non-profit organizations. More information about the topic can be found on my speaking page.

Both organizations have opened the meetings up so that all non-profits in the area can attend. But you will need to RSVP. Instructions for doing so are in the links above.