People tend to think of spammers as shady dudes sending emails about questionable manhood pills and Nigerian fortunes, but there are lots of ‘legitimate’ business owners who are email spammers.
It’s because of one of the primary marketing sins of many business owners — “I think my business is interesting, valuable, needed, etc — so therefore everyone does.”
A few weeks ago, I had answered an inquiry from an owner of a speakers’ bureau about my speaking services. We traded a few emails. It didn’t go anywhere. I thought we were done. This morning, I crack my email open and find I’ve been added to their email newsletter that I had never asked for. Looking back through the correspondence, I now think this woman just trolls LinkedIn looking for people to add to a list.
Do you have an email subscription list? Here’s the simple rule:
If you add someone to a email list and they haven’t specifically asked to be placed on that list, then you are a spammer.
The basic definition of SPAM is email that you did not ask to receive.
If you’re adding people to the list who don’t care – or even worse if you’re buying names to add, then you’re wasting time, attention, and money and slowly destroying your reputation. Don’t do it.
An email list that is not opt-in is like sending pizzas to people who didn’t order one.
This is not a hard thing to understand. Permission marketing works better than force feeding. It’s better to have an audience of 50 that want to listen than to have an audience of 50,000 that don’t care and never will. It’s not about numbers; it’s about the relationships.