It should be obvious to anyone by now, but real time publishing is powerful. It can also be dangerously chaotic and unreliable. There’s a wonderful example of it today with the @AP twitter hack. A single tweet made the Dow Jones Industrial Average plunge 140 points.
Incidents like this along with the recent Reddit witchhunts in the Boston bombings will cripple the development of new media journalism. There are archaic methods of checks and balance in traditional journalism, but how do you implement something like that across the crowd? And if you could, does it defeat the instantaneous nature of it? It’s a question I don’t have an answer for. Do you?
btw. The tweet should have been an obvious fake from the beginning because hackers don’t use AP Style. Mental Floss has a nice breakdown of that here.
From the moment the power went out in the Superdome and Oreo pulled off the social media coup of the
Super Bowl Big Game, I knew there would be ad nauseum analysis of it. (pun intended)
And sure enough, over the past two days, it seems that’s all the monday morning advertising quarterbacks can talk about.
While I salute the on-your-feet fast thinking of the Oreo team, I don’t buy it. (Literally. I don’t buy Oreos.) As with all social media flameup darlings that are latched onto by the social media gurus, one essential question is always missed.
Did it sell more cookies?
If it didn’t, it was a marketing failure.
On the flip side of the Oreo phenomenon, everyone (me too) hated the GoDaddy commercials (as always). But GoDaddy had the biggest sales day in the history of the company on the Monday after the Super Bowl.
As I’ve said before, elitist marketing thinking never works with the masses.
Actually, there are many things I hate about Internet culture. Nearly all of them involve the way the web highlights and hastens the ignorance and decline of modern culture.
However, one in particular gets me everytime and a great case study to showcase my consternation just occurred. The very funny @badbanana just tweeted “Seventy percent chance Zooey Deschanel has a pet owl.”
In the @replies and in the comments where he feeds into Facebook, there were several retweets and likes. But there were also a few people who tweeted/commented “Who is Zooey Deschanel?”
I’m not mocking people for their lack of knowledge of Zooey Deschanel. If they’re that sheltered from modern culture, good for them.
BUT… In the time it took to type “Who is Zooey Deschanel?” into the Facebook or Twitter box, you could have typed the same phrase into something called Google (or even Bing!) and it would have told you who Zooey Deschanel was. There would have been pictures and links and videos and you would have become a minor expert about Zooey Deschanel.
But no. You took that time to shout your ignorance from the highest rooftops.
And I can’t figure out why.
And yes, I’m a grouchy old man. Get off my lawn.
(And before someone gets smart in the comments: Zooey Deschanel)
Almost two years ago, I wrote a scathing review of the new iPad only newspaper “The Daily”. Today, News Corp announced they’re closing down the Daily.
While I’ll stick with much of my initial critique of why it ultimately failed, there’s a simple distilled reason of its failure. A digital newspaper failed for the same reason that traditional newspapers are failing. It’s not about the platform, whether that be an iPad or newsprint. It’s about the content and the audience (and the revenue model)
I’ve been blogging for almost 8 years and FeedBurner was one of the first services I used. It was a great way to analyze, optimize, publicize, and monetize the RSS feed of a blog. But the recent rumblings of news about Feedburner are scaring me.
So I am slowly letting the Feedburner feed address sunset/die.
This means a couple of things for you:
- If you get my posts via email, I have already moved your subscription to the Subscribe2 plug-in for you. (You’re welcome.) The email may look different, but there are more options you can work with in your subscription. As always, there’ll be no spam and you can unsubscribe at anytime.
- If you’d like to subscribe via email, you can at the new subscription page at http://shotgunconcepts.com/subscribe.
- If you’re an old-school RSS person and get the blog via reader or other method, please make sure you’re subscribed to the site’s normal feed at http://shotgunconcepts.com/feed instead of the Feedburner one just in case Google dumps it in the river unexpectedly. The normal feed is still being redirected until I completely purge everywhere it’s posted. And I may keep it quietly in the background until Google kills it. (in an un-evil way, of course)
I wrote this post about web designers who are browser snobs 5 years ago.
I’ve embarked on another project with a completely new set of web designers and I see attitudes haven’t changed.
Sure. You can hate on Internet Explorer & love another browser. But if you want people to visit a website and have a good experience, you have to be realistic about the stone cold numbers.
And these numbers aren’t even close. In this example, Firefox, Chrome, and Safari put together don’t add up to the share held by IE. Why would you ignore the reality and shoot yourself in the foot?
Consumers attack brands enough. Why get into a spiff with another brand?