department of common sense

You would think SOMEONE at the Hungry Jack organization would have spoken up and said,
“If Step #2 of the directions say to let the product sit for 12 minutes, is it really a good idea to promote the 5 minute wording on the front of the package? I realize that legal has covered our butts with the use of the word grill on the front, but don’t you think our reputation and long term relationship with customers is worth something? If we trick them once, will they buy again?”