linguistical maneuvers

Apple wants the iPad 3 to be called the “new iPad”.

This poses some questions for the future. What happens when the next incarnation of the iPad arrives? Will we call it the newer iPad? At that point, what will we call this iPad? The old new iPad?

Then what about versions after that? Will the hipsters eventually walk into the Apple Store and say “I need a dock for my old newer new newest iPad”?

There is some strategy behind this branding shift for Apple. We just won’t get to see their complete line of thinking until the new newer version of the newest iPad is unveiled in a few years.

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