Many small business people don’t actively get involved in managing their brand because they don’t (won’t) see the big picture of branding. Some who do see the importance of brand management get discouraged because they have a hard time getting started.
I’ve written a guest blog post for Spears Marketing on these branding issues. The post uses a new analogy for me on how every single “drip of branding counts”. The post also gives a super simple process for quickly gauging the current status of your brand and a quick way to define your brand objective.
Check it out (plus the posts from Seth Spears as well).