shoving new ideas into old boxes

There are lots of new marketing tools popping up that you can use to send your message to your audience.

So why are you repurposing this new social technology to fit your current models instead of creating new ones?

don't shove your new social media marketing into traditional marketing models

Don’t shove your new media marketing into your current traditional marketing models. It doesn’t work as well and, in retrospect, it will look dumb.

(bonus history lesson: The photo is of a Hoover Cart.)