We’re now on the other side of the curve. If your organization doesn’t already have a toe in the social media waters, you’re late to the game.
But just as “everybody” threw up an online brochure and said they had a website a few years ago, most businesses are just on a social media land grab without a real strategy on how to make it win.
Just because you have a Facebook page and a Twitter handle, it doesn’t mean you’re doing social media marketing.
True social media marketing success will not directly come just from creating your social media channels. Success will come from your customers and fans creating / spreading messages about the customer experience you provided.
If you get the cart before the horse and establish a social media marketing campaign before you are providing a customer experience that you want people to talk about, you may be putting bullets in the gun that kills you. Don’t help create your social media disaster.
Get your customer service house in order, establish the platforms, provide the marketing talking points, and your social media marketing success will happen on its own.
A positive customer experience is the true key to spreading your message in social media. (and offline IRL too)