long term brands work

Diet Coke has surpassed Pepsi for the first time to become the second-most popular soft drink in the country. Regular Coke is still in the top spot.

Pepsi underwent a massive rebrand for most of their product lines in 2008.

Except for one infamous disaster, Coca-Cola has had relatively the same brand attributes including an antiquated script logo for over 100 years.

Discuss.