best of 2010

This is my 463rd post at the end of 6 years of blogging. In the last week of each year that I have blogged, I have done a list of top / favorite posts from the past year. You can peruse previous years here: [2009] [2008] [2007] [2006] [2005]

And here’s 2010:

  • In terms of raw numbers of traffic / SM buzz / etc, I like it when it makes sense was clearly the biggest post of the year. Considering it has the words ‘bra’, ‘breasts’, and ‘facebook’ sprinkled throughout, I’m not surprised (that’s a SEO tip for ya). But it does have marketing merits as I make the point that you can’t make lightning strike twice by astroturfing a mediocre replacement of a previously successful grassroots viral meme.
  • Another highly trafficked post (and my personal favorite post of the year) was the part of marketing that marketing people forget. It’s my basic philosophy that the majority of your brand is not built through marketing, but built through mundane daily customer experiences.
  • You need to rethink numbers because marketing is no longer just about measuring eyeballs. It’s about measuring engagement.
  • Marketing is changing. If you haven’t already, you really need to learn how to use social media.
  • I’m one of the few marketing bloggers who stuck with Dave until the end of the “United Breaks Guitars” trilogy.
  • And then there was the over-riding theme of my 2010: My thanks to everyone who either bought a copy and/or helped promote my book, Brand Zeitgeist. The zenith of the book’s promotion was the Amazon Blitz on March 23rd when you helped Brand Zeitgeist become one of the most popular marketing books on Amazon.

I truly appreciate you reading what I write here. As I begin Year 7 of blogging, my goal is to do a better job of producing regular content. Make sure you don’t miss any of it by subscribing to the RSS feed here or following me on Twitter or Facebook.

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