the new principles of Advertising

Do you know someone who needs a better understanding of the “new” world of media, advertising, and PR? From 24-Jan to 13-May, I’ve been asked to teach an online course on the Principles of Advertising for Western Kentucky University.

Officially, the JOUR341 class at Western is “a survey course in the fundamental principles and practices of advertising including study of the techniques of creating advertisements, functions of advertising agencies, budgets, media selection, research and other topics”.

And we’ll do all that; but with an emphasis on the next generation of media and marketing including social, mobile, and more. We’ll also discuss traditional media’s place in a digital world and how traditional media and methods can be adapted to a new media mindset.

For a synopsis of the mindset of this class, take a look at this Nov-2010 Fast Company article: It will be one of the first reading assignments.

My class is one of three courses offered by the WKU School of Journalism and Broadcasting though a new initiative called Ad+PR Online. (press release) As it’s an online course, it’s built to be a convenient way for professionals or businesspeople to get current on their media and marketing skills without missing work. Class participants will build on the work experience they have and further their knowledge in an area that is not only applicable, but also essential for business success in today’s recovering economy.

Sound good? You can find more info at or by emailing cliff.shaluta AT wku dot edu. You can also search for CRN 21814 or JOUR-341-700 in the WKU TopNet scheduling system (spring 2011)

I’m still working on the syllabus, but I’ll post here when I get it worked out.