bada bing

Lots of people are hating Bing just because it’s from MSFT. I think you can find lots of other reasons to hate it including that Bing can’t seem to find things that are on the Internet — which is the first thing I look for in a search engine.

I really hate this line from their introductory page:

We sincerely hope that the next time you need to make an important decision, you’ll Bing and decide.

Oh snap, Google!  See how they’ve verbed themselves!? What a fabulous marketing tactic for any company:
–Don’t treet my email address.
–Make me a canon of this document.
–Just stick a Curad on it.

chandler bing search engineI also dislike their look. They apparently decided to be everything that Google is not. Google’s page is clean with lots of white space. Bing looks cluttered with a background that is remnicent of a “ahem” PC desktop background.

But the big basic problem is that they’ve just slapped a new look on a pre-existing bad product. Live Search wasn’t good. “Rebranding” by slapping a new name on something is never the answer.

And what about that name? Among many other meanings, Bing means “disease” in Chinese. Nice. It’s callled research, boys. You could have googled it and found out.

1 thought on “bada bing

  1. Pingback: It’s a Bing Thing | Going Like Sixty

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