There’s a fine line between publicity that makes people notice you and publicity that makes people think you’re an idiot.
The kids at Peta like to cross that line on a regular basis.
From suggesting that Ben and Jerry’s replace cow’s milk with human breast milk in its ice cream to the campaign to rebrand fish as “sea kittens”, it seems that Peta has been wackier than usual lately.
Super Bowl “big game” ads bring out the truly stupid in every organization. Apparently part of Peta’s Super Bowl “big game” media strategy each year is to get their spots rejected by the network. (but unlike GoDaddy, Peta actually wants to be rejected. It’s exposure with no ad dollars spent!) Last year, they got creepy with their arch-enemy, the Colonel. This year, NBC’s advertising standards department rejected Peta’s ad—(maybe nsfw) because the ad basically was just several shots of women who appeared to be pleasuring themselves with fruits and vegetables.
And after Nipplegate, you just can’t have that sort of thing in the
Super Bowl “big game” unless you count Bruce Springsteen’s crotch (hope you didn’t have the 3-d glasses on) or if you’re a Tucson Comcast subscriber.
Obviously, Peta is being outrageous just to get the attention. But after a few times of generating “false outrageousness” — you just become a laughingstock. And then people stop paying attention to you at all.