- Approximately 23% of the year’s sales of Filet-O-Fish sandwiches at McDonalds are purchased during a 40 day window that began today.
- Filet-O-Fish was invented in 1962 by a Cincinnati / Northern Kentucky McDonald’s franchisee who had stores located in a predominantly Roman Catholic area.
- The franchisee, Lou Groen, originally made the sandwich with high quality halibut, but the corporation made him switch to the cheaper Atlantic cod.
- In order to get the Filet-O-Fish on the menu, Groen was challenged to a sales contest by Ray Kroc who also had a meatless idea called the Hula Burger which was nothing but a slice of pineapple on a bun. The Filet-O-Fish won.
- The Filet-O-Fish was the first item added to the original McDonald’s core menu.
- I have blogged my weird fascination of the relationship between fish, marketing, and Lent before.
- I can’t eat a Filet-O-Fish without my gag reflex kicking in at least once.
All facts (except for the gag one) from the Cincinnati Enquirer.