Today is the anniversary of one of my favorite surreal historical events, Boston’s Great Molasses Flood.
The Great Boston Molasses Tragedy, occurred on January 15, 1919, in the North End neighborhood of Boston. A large molasses tank burst and a wave of molasses rushed through the streets at an estimated 35 mph, killing 21 and injuring 150. The event has entered local folklore, and residents claim that on hot summer days the area still smells of molasses.
But rather than the tried analogy of slowness, these molasses were fast and deadly.
You hear alot of talk about either old corporations who can’t / won’t keep up with the new rules of business. Or old media companies that can’t keep up or adapt to the new media consumer.
But I think anything is possible. Look at Apple. Several years ago, I would have said that they were dead and had weighted themselves down. But now, they’re agile and making their own rules. And there are lots of old companies who people thought were D.O.A. who have reconfigured themselves and are leading rather than being pushed aside.
So two things::
1) To the fresh new companies: You can’t really rely on the oft-used strategy of being small and agile to beat the establishment.
2) To the old companies: Get moving.
Anybody got a biscuit?