square hole round peg problems

Here’s the thing that people get wrong about their web presence:

It’s not about building a second version of yourself, your business, or your industry online. It’s about starting fresh with a new platform to reach a new audience.

But people continue to want to fit their old models and their present strategies into an online plan.

It’s like trying to hook a horse up to a car.

It’s like putting white-out on your computer screen.

Stop applying the old answers to the new questions.