People are discovering the Do Not Call List has an expiration date.
But here’s the thing that someone with common sense would understand:
If someone didn’t want to be marketed to 5 years ago, they probably still don’t today.
Organizations that think things like the do-not-call list, and email unsubscibes are a hurdle are also organizations who like to waste money and resources by trying to market to people who have stated they are not interested.
A smart marketer understands that by only talking to those who have expressed an interest to listen makes your marketing ROI go way up.