Playing House

For many people who are starting a business, the first step of planning involves a call or online order to Lands End for the embroidered shirts.

Their next step is spending gi-normous amounts of cash with lawyers, branding consultants, and setting up accounting systems that have no cash in them.

Sure, you need legal, accounting, and marketing support when you’re in business.

But when are you “in business”?

Easy. It happens when someone gives you money.

Everything else up to that point is just playing house.

Previously:
Marketing a Start-up
No Go Logo