You own a pizza company.
You bake a pizza and have the delivery driver randomly pick a house out of the phone book to deliver the pizza to.
The owner of the house has to “opt-out” of the pizza delivery.
Sure, some people might be hungry and accept the pie. But can you imagine how annoying it would be to have to decline pizzas all day because there are thousands of pizza places in your town delivering like this?
And aren’t you wasting a lot of time, energy, and dough by sending out so many wasted pizzas? It would be much more efficient and productive to only deliver pizzas to people who order one. Why are you ticking off your entire market base by randomly delivering pizzas that people don’t want?
Now replace the word “pizza” with the word “email”
I’ve noticed a recent up tick in the number of legitimate companies that are adding my name to their list because they really think I want to hear from them. The emails have unsubscribe options all over them because that’s what the guy learned in the $99 email marketing seminar down at the Airport Marriott.
Just because you offer a way for people to opt-out doesn’t mean that you’re not a spammer. You’re a spammer when you send people things that they didn’t ask for.