Ahh….the snow….the decorations….the wasted advertising dollars.
It’s the time of year that salespeople go out and bilk unsuspecting small business owners into wasting their “advertising dollars” for holiday greetings. In case you’re thinking of buying, here’s some ready-made copy…
12/1 – 12/25
(mx fade in)
Everyone here at Shotgun Concepts wishes you and yours the very very best of the (blank). At this time of year, it’s important to remember (blank). And Danny, Frank, Lorita, Consuela, Bobbi Jo, and all the guys down in the warehouse wish you the very best of this holiday season and the happiest of new years.
(Insert recordings of owners’ kids and grandkids here)
Remember, that this is the only time we’ve advertised all year…and we’ve only mentioned the name of the business once…and you still have no idea what we do.
From all of us to all of you, Happy Holidays to you and yours and mine and his….
(long mx fade out)
Nothing like placing generic wallpaper advertising on the air during one of the most ad cluttered times of the year for great ROI.
If you’re lucky, it may beat the return on that yearbook ad you bought last April.