Two options for talking to the public…
1) Speak honestly to them. Sometimes they’ll be interested and listen. Sometimes they won’t and will tune you out. Not going to buy this time?….Well, maybe next time.
2) Take out a gun, point it at them and say “You’re going to listen.”.
The first option makes the customer want to have another conversation with you when it’s time to buy something.
The second doesn’t.
Philips has created a technology that could let broadcasters freeze a channel during a commercial, so viewers wouldn’t be able to avoid it. (See full story here.)
My favorite quote?
“Philips acknowledged, however, that the anti-channel changing technology might not sit well with consumers and suggested in its patent filing that consumers be allowed to avoid the feature if they paid broadcasters a fee.”
If this technology is deployed, it will work for a short while…and then the 30-second spot will fully die.