New Jersey

Some people collect stamps…or coins…or dust.

Apparently, I collect stories about the fallacy of municipal “re-branding”…[here] [here] [here] [here] and [here]

The latest?…New Jersey

As usually happens when states and cities “rebrand”, clever people come up with slogans based on the REAL brand position that place currently holds. AdJab has several funny alternatives such as “New Jersey: Not just a dumping ground for dead bodies