Denny Crane

There’s a neat marketing tactic involved in the promotion of the new season of “Boston Legal” which premieres tonight on ABC.

There have been banner ads popping up that look like typical law office advertising. The ads promote the firm – Crane, Poole, and Schmidt – with the text…”What’s Your Problem? Call 1-877-SUE-2-WIN”. The animated gif then flashes the promo details for Boston Legal.

Call the toll-free number. It’s entertaining…and not only is it enertaining…it’s viral…and it’s trackable.

BTW…does anyone else think that Boston Legal is David Kelly’s 2nd try at Ally McBeal? The characters seem similar…
brashness = Richard Fish = Alan Shore…
quirkiness = John Cage = Denny Crane…
Ken & Barbie = Billy & Georgia = Brad & Lori…
Tough woman = Nell = Schmitt (Candace Bergen)…
Tough assistant/girlfriend = Ling = Tara…
Sexy Secretary = Elaine (Jane Krakowski) = Catherine (Betty White)…well…maybe not…nevermind

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