While preparing a presentation a few days ago, I came across a quote that was a perfect fit for a book I recently read. Seth Godin’s “All Marketers are Liars” deals with marketers telling stories that consumers want to believe. I passed the quote onto Seth and he was nice enough to mention the Shotgun Marketing BLOG on his blog….

I don’t know why a Arctic explorer was tuned into marketing in the 60s, but he makes a good point…

“What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.” – Vilhjalmur Stefansson, “Discovery”, 1964

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